How is bum marketing like blindfolded typing in the forties?

Photo courtesy of Foxtongue

If you haven’t read it yet, here’s Part 1 at ezinearticles.com.

If you write article after article using the bum marketing method the best you know how, you’re leaving money on the table. Any sales yet? Good! Do you make your monthly rent from your income? Congratulations! The thing is, you might also make your car payment if only there weren’t something fundamentally wrong about your resource box link.

Who Gets to Build Their List?

The vendor, that’s who. Not you. Is that fair? Who attracted your readers? For your ezinearticles.com links, you bought domain names and use URL forwarding to instantly send your readers to each vendor’s sales page.

Do you catch each reader’s name and email? No. Can you market to each reader again? Not unless they read another article by you.

The readers you work so hard for, in hopes of clicks, just slip through your fingers like water. No, not water, more like gold dust.

It’s universally accepted in marketing that a reader needs contact with you seven times before he or she buys. Vendors know this. Why do you think they work so hard for email addresses?

How You Can Plug This Leak, Build A List and Form Relationships

Instead of sending your readers straight to a sales page, do not pass Go, do not collect $100 (for you Monopoly game fans), you must send them to your own opt-in page. You need an enticement they can’t resist trading their name and email address for.

What Can You Use as Enticement?

1. Often a free report or free video appeals. You can write a report yourself–just put together some articles on an extra troublesome aspect of your niche.

2. You can find rebrandable reports you can give away.

3. You can make a video of one of your articles.

4. Do a Google search, see what your competitors offer as link bait, then equal or better them.

But You Also Need An Autoresponder

Building a list means you need an opt-in form and a series of messages for your readers. Use each message as an opportunity to bond, help them know, like and trust you, see you as an expert, and feel comfortable with your recommendations.

If you’re broke, you may think you can send messages to a couple dozen readers on your own. Fine. But when you send 100, 200 or more someday, your ISP won’t like such volume emails. They’ll shut you down. And they or someone else will accuse you of spam at some point. Guaranteed.

Man, what a lot of work! It hurries me just writing my articles. How about you?

Best,

P.S.

Thank heavens, there’s a better way to deal with all this—a super ninja way that pays back our efforts beyond what most bum marketers will ever see. Have you heard of it? If you want to stop leaving money on the table from now on, read Part 3!

Your residual income waterfall streams.

In learning how to make money writing, you need to know there are two kinds of money: linear and residual. Linear income is money you get one time only for the work you do. Most people earn this kind of income. It’s called a job, also known as Just Over Broke. Residual income is money you get many times for work you do. If you write a book on a topic people love, you can sell that book year after year, getting paid endless times for work you did once. How does this work with article marketing?

Keywords, baby.

Spend a little time digging up the keyword phrases that people search for, especially long tail keywords that have moderate searches and not too much competition. Armed with a list of these keywords, you can unleash your creativity on articles people can’t wait to read. Give them enough information to begin to know, like and trust you so they’ll click the link in your resource box. Whether you send them to your own product or a product you’re an affiliate for, you can get paid numerous times. Once started, you can’t shut it off!

Are all articles residual income producers?

Not on your life. Ask me how I know and you’ll see a frown on my face. Before I knew better, I wrote articles without a whole lot of thought about keywords, then targeted keywords that were too big and general. How could anyone find my lonesome George article on “home business” when there are at least a hundred million of them available on the web?

How to find keywords that count.

Search for keywords with Google’s keyword tool or Wordtracker and look for keyword phrases with a search volume of 300 to 500 searches per month. Start with one, then search for more. Thirty keywords will give you a great article marketing campaign.

When you find one, measure its competitiveness by doing a Google search with “allintitle:keyword” to reveal how many pages are optimized for that keyword. Anything between 500 to 1000 resulting pages is excellent. Find one? You’ve just struck gold.

Find some more, grab your thinking cap and get busy on your article marketing now that you know how to make money writing for residual income. Are you smiling yet?

P.S.

See videos on how I learned better finding a hot niche and winning product and so much more. Hope this helps.

P.P.S.

While all the links in my post are meant to help you, some are affiliate links, which means if you click and buy, I could earn money.